Our name says it all! A creamy lipstick so smooth, so pigmented, so moisturizing – so CREAMY. At Pure Theory, we love how different shades of lipsticks defines how we feel and vice versa. The feeling of confidence and beauty is exactly what the perfect lipstick is all about.
Available in 13 shades Containing Shea butter and jojoba oil, you’ll be sure to find one that suits your mood.